Urban Edge is a lifestyle-forward salon and plant boutique concept that harmonizes natural beauty and intentional wellness. Rooted in the mantra "Where Nature Meets Beauty," the brand draws its identity from the tactile, grounded energy of botanical environments paired with the sleek sophistication of modern hair artistry. It speaks to the urban woman who is not only style-conscious but also mindful about the products she uses and the spaces she occupies.

This brand sits at the intersection of earthy calm and edgy polish, channeling a modern salon culture that prioritizes clean beauty, sustainability, and a sensory-driven experience.

URBAN EDGE COLOR PALLETTE

URBAN EDGE COLOR PALLETTE

Earth Tones: Olive green, muted clay, bark brown — reflect the natural world and the plant-forward ethos.

Soft Neutrals: Cream, vanilla, and warm tan — add a touch of elegance and warmth.

Accent Colors: Rich terracotta orange and saturated green — provide boldness and brand recognition.

These tones evoke a calm, grounded atmosphere, ideal for establishing trust and relaxation, while small pops of bold color suggest innovation and trend-savviness.

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Content Styling Social media posts balance educational beauty tips with aesthetic snapshots of plants, hairstyles, and textures. Visual content often plays with natural light, shadows, and close-ups to bring intimacy and mood.

DOGMA