DOGMA is a lifestyle brand concept that redefines pet care through a pop-culture lens. Born from the belief that dogs deserve just as much personality and pampering as their humans, DOGMA brings high-style humor and bold visual identity into the world of pet essentials.
DOGMA COLOR PALLETTE
DOGMA COLOR PALLETTE
With a juicy color palette of punchy blue, electric lime, tangerine, blush pink, and creamy vanilla, DOGMA channels maximalist energy in a modern way. The branding leans into oversized typography, nostalgic textures, and curated lifestyle moments — all starring dogs that look cooler than we do.
cool things for cooler dogs
cool things for cooler dogs
unique dog lifestyle brand
unique dog lifestyle brand
The brand merges playful copy with elevated product aesthetics — think banana pudding dental wipes, lavender lemonade waterless shampoo, and shea butter paw balm wrapped in vibrant, attention-grabbing packaging. From martini toy plushes to tongue-in-cheek social posts ("It's giving SPAW day."), DOGMA blends internet-savvy irreverence with a curated, design-forward tone.
