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BLUSH & BLOOM

This brand concept for Blush & Bloom was designed to feel like a warm, stylish exhale — equal parts modern salon and sun-drenched escape. The imagery channels that post-appointment glow: relaxed, confident, and effortlessly elevated.

I paired bold serif typography with soft floral-inspired elements to strike a balance between editorial and approachable. The color palette leans into retro-modern tones — blush, terracotta, marigold, and mauve — giving the brand a nostalgic yet fresh feel.

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BLUSH & BLOOM COLOR PALLET

BLUSH & BLOOM COLOR PALLET

The goal was to create a visual world that feels welcoming, a little cheeky, and totally scroll-worthy — a place where beauty meets personality, and every detail (even the coffee cups) adds to the experience.

JTJ Rebrand

Evi Rae Salon